Collection: Sodateru Towel

A new kind of towel that becomes fluffier the more you use it—one you’ll grow to love as it “grows” with you.

A towel you “grow”

Conventional towels tend to get thinner or stiff over time, but our “Sodateru Towel” is different:the more you use it, the softer and fluffier it becomes. In Japan, it’s available not only at ourOmotesando flagship store and online, but is also popular at well-known department stores.

Customer Reviews

From the Weekly NY Seikatsu Editorial Team

9 products
  • Feel wash cloth
    Vendor
    Sodateru Towel
    Regular price
    $23.00
    Sale price
    $23.00
    Regular price
    Unit price
    per 
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  • Feel hand towel
    Vendor
    Sodateru Towel
    Regular price
    $34.00
    Sale price
    $34.00
    Regular price
    Unit price
    per 
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  • Feel bath towel
    Vendor
    Sodateru Towel
    Regular price
    $74.00
    Sale price
    $74.00
    Regular price
    Unit price
    per 
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  • Feel gift set (bath towel & hand towel)
    Vendor
    Sodateru Towel
    Regular price
    $108.00
    Sale price
    $108.00
    Regular price
    Unit price
    per 
    Sold out
  • Feel hand towel
    Vendor
    Sodateru Towel
    Regular price
    $25.00
    Sale price
    $25.00
    Regular price
    Unit price
    per 
    Sold out
  • Feel wash cloth
    Vendor
    Sodateru Towel
    Regular price
    $23.00
    Sale price
    $23.00
    Regular price
    Unit price
    per 
    Sold out
  • Feel wash cloth
    Vendor
    Sodateru Towel
    Regular price
    $23.00
    Sale price
    $23.00
    Regular price
    Unit price
    per 
    Sold out
  • Feel wash cloth
    Vendor
    Sodateru Towel
    Regular price
    $42.00
    Sale price
    $42.00
    Regular price
    Unit price
    per 
    Sold out
  • Feel wash cloth
    Vendor
    Sodateru Towel
    Regular price
    $72.00
    Sale price
    $72.00
    Regular price
    Unit price
    per 
    Sold out