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Sodateru Towel

A new kind of towel that gets softer, fluffier, and more lovable with every use.

SPECIAL PROMOTION!

Purchase a Lounge Robe or Hoodie and receive
a complimentary Bath Towel!

Purchase a Lounge Robe and receive a complimentary MARQUE Bath Towel
Purchase a Hoodie and receive a complimentary FEEL Bath Towel

No promo code required
Offer valid through October 16, 2026

*Please enter your preferred towel color in the order notes at checkout.
*Pouch and box are not included.

SODATERU TOWEL

Unlike conventional towels that tend to become thinner and stiffer with use, SODATERU TOWEL becomes softer and fluffier the more you use and wash it. In Japan, SODATERU TOWEL is available at its flagship store in Omotesando, online, and at leading department stores.

Customer Review

SODATERU TOWEL is incredibly lightweight, yet it has amazing absorbency. I had tried many towels in the U.S. that claimed to be highly absorbent, only to think, “Is that all?” and feel disappointed. SODATERU TOWEL is different. It gets even softer and fluffier after washing. Highly recommended!

From the Shukan NY Seikatsu Editorial Team

Made with unique technology, SODATERU TOWEL becomes unbelievably softer and fluffier the more you use and wash it. It truly gives you the enjoyable experience of “growing” your towel over time, making you want to collect every size. With a wide selection of colors, it also makes a wonderful gift.
15 products
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    $42.00
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    $72.00
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