A new type of towel that grows fluffy and lovable as you use it.

Grow towels, feel series
A-Z Corporation (Headquarters: Tokyo), which has a track record of more than 50 years as an international towel business, developed "Growing Towels" as its own brand in 2013. Conventional towels become thinner and harder as you use them, but the towels you grow become softer and fluffier as you use them. The secret lies in the sponge-cotton 100 thread made by Japanese special technology (international patents obtained in 7 countries around the world). Weave a towel with a twist of cotton thread and water-soluble thread, and wash the woven towel with water to dissolve only the water-soluble thread. Then, the thread expands due to the reaction, and it becomes a thread with plenty of air gaps, and a soft and fluffy towel is completed. After that, every time it is washed and dried, it contains air and grows softly. Since the towel thread contains plenty of air, it has high water absorption and quick-drying properties, and it is also surprisingly light. Not only pursuing the functionality of the towel, but also sticking to the color and shape, the unique method of selling the towel in a stylish box makes it a great gift.