A new kind of towel that gets softer, fluffier, and more lovable the more you use it.

BACK-TO-SCHOOL SALE!
Buy one Sodateru Towel and get the second one 50% OFF! Start fresh with new towels for a new season.

Valid on select items only. No promo code required. Mix and match any eligible sizes and colors! Limited time only, August 30–September 7, 2026.
※The lower-priced item will be 50% OFF.
※Discount applies to a maximum of 2 items per order.
※Shop NY Seikatsu customers receive an additional 5% OFF with promo code (SNYS).

Sodateru Towel

While traditional towels tend to become thinner and stiffer with use, our Sodateru Towels become softer and fluffier the more you use and wash them. In Japan, they are sold at our flagship store in Omotesando, online, and at leading department stores, where they continue to be well received.