Weekly NY Seikatsu Website >

Sodateru Towel

A new kind of towel that gets softer, fluffier, and more lovable the more you use it.

Sodateru Towel

While traditional towels tend to become thinner and stiffer with use, our Sodateru Towels become softer and fluffier the more you use and wash them. In Japan, they are sold at our flagship store in Omotesando, online, and at leading department stores, where they continue to be well received.

Customer Review

Sodateru Towel is incredibly lightweight, yet amazingly absorbent. I had tried so many towels in the U.S. that claimed to be highly absorbent and always thought, “Is that it?” But Sodateru Towel is different. It gets even fluffier after washing. I highly recommend it!

From the Shukan NY Seikatsu Editorial Team

Made with a truly unique technology, Sodateru Towel becomes unbelievably softer and fluffier the more you use and wash it. It really feels like you are “growing” the towel as you use it, making you want to collect every size. With a wide range of colors to choose from, it also makes a great gift.
13 products
  • Sodateru Towel
    $98.00
    $98.00
    Sold out
  • Sodateru Towel
    $94.00
    $94.00
    Sold out
  • Sodateru Towel
    $56.00
    $56.00
    Sold out
  • Sodateru Towel
    $53.00
    $53.00
    Sold out
  • Sodateru Towel
    $23.00
    $23.00
    Sold out
  • Sodateru Towel
    $34.00
    $34.00
    Sold out
  • Sodateru Towel
    $74.00
    $74.00
    Sold out
  • Sodateru Towel
    $108.00
    $108.00
    Sold out
  • Sodateru Towel
    $25.00
    $25.00
    Sold out
  • Sodateru Towel
    $23.00
    $23.00
    Sold out
  • Sodateru Towel
    $23.00
    $23.00
    Sold out
  • Sodateru Towel
    $42.00
    $42.00
    Sold out
  • Sodateru Towel
    $72.00
    $72.00
    Sold out