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Towel to grow

A new kind of towel that becomes fluffier the more you use it—one you’ll grow to love as it “grows” with you.

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Receive one free feel applique towel (a $25 value) for every $100 you spend (excluding shipping).
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A towel you “grow”

Conventional towels tend to get thinner or stiff over time, but our “Sodateru Towel” is different: the more you use it, the softer and fluffier it becomes. In Japan, it’s available not only at our Omotesando flagship store and online, but is also popular at well-known department stores.

Customer Reviews

Sodateru Towels are incredibly lightweight, yet they have the best absorbency. I’ve tried towels in the U.S. that claim to be highly absorbent and felt disappointed—like, “This is it?”—but Sodateru Towels are different. They get even fluffier after washing. Highly recommended!

From the Weekly NY Seikatsu Editorial Team

“Sodateru Towels,” made with a one-of-a-kind technique, become unbelievably fluffier the more you use them—and the more you wash them. They’re truly fun towels that feel like you’re “growing” them through use, and you’ll want to collect every size. With many color options, they’re also great as gifts.
9 products
  • Sodateru Towel
    $23.00
    $23.00
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  • Sodateru Towel
    $34.00
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  • Sodateru Towel
    $74.00
    $74.00
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  • Sodateru Towel
    $108.00
    $108.00
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  • Sodateru Towel
    $25.00
    $25.00
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  • Sodateru Towel
    $23.00
    $23.00
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  • Sodateru Towel
    $23.00
    $23.00
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  • Sodateru Towel
    $42.00
    $42.00
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  • Sodateru Towel
    $72.00
    $72.00
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