It is now on sale at the MoMA (Museum of Modern Art) design store, a traditional Japanese apron.

Traditional Japanese apron is now on sale at MoMA at the Museum of Modern Art, New York. A prelude to manufacturing and sales by Anything Co., Ltd. (Kazuhiro Nishimura, President, Headquarters Tokyo), at the trade fair held in Paris, France in January this year, MoMA buyers liked it and it was sold in New York. connected.

Donald Corot, the manager of the store = photo left = "It has been on display for about a month, but it is a popular product. Not only is the material sturdy and durable, but it is also cool as you can see in Japanese restaurants. It's an image. MoMA buyers fly around the world to discover unique and unsold designs. Western aprons are worn around the neck, but they're tied around the waist. He put it on his hipbone and tied it in front of him to pose. The description says, "This cotton apron incorporates a century of Japanese craftsmanship hand-dyed in an ecology factory. It has a rich texture, is durable, sturdy but very soft." The title of the introduction is "Japanese Maekake Workshop Apron".

It is said that the prototype of the apron was born in the Muromachi period and took its current form in the Edo period. It has been used for many years without changing its shape for two purposes. these"I want to connect tradition and essential charm to the future"And started the apron business in 2005. In 2019, on June 21, 1945, "Anything Maekake Factory" was established in Futagawa, Toyohashi, Aichi Prefecture. Nine shuttle looms from Toyota, Suzuki, and Enshu about 100 years ago are in active service, producing thick and soft apron.

The story of President Nishimura"New York has been holding events to spread the apron since 2007, but in recent years it has been a while since it switched to Europe. Again, the traditional Japanese apron was evaluated in NY both in terms of design and function. I am glad that it led to the release. I would like to take advantage of this as an opportunity to let the world know about Japanese culture and manufacturing. "